Principal Tower is a joint development by Brookfield Property Partners L.P., Concord Pacific and W1 Developments. The development is a stunning residential building in the heart of the City of London, designed by the legendary Foster and Partners.

In collaboration with Identity Design, we built a responsive website and an iPad sales app for global sales agents, Jones Lang LaSalle. Prospective buyers were able to view floorplans, images, views and specifications of the property.

Project: Principal Tower
Client: W1 Developments, Brookfield Property Partners and Concord Pacific
Role: UX, UI, Web, Interactive, Mobile/Tablet
Links/Credits: www.principaltower.com