MURAL Festival Mobile App featuring AR Urban Art
Client: Montreal Mural Festival
Montreal Mural Festival is an 11 day iconic gathering attracting 500K+ festival goers annually with programming that revolves around the live creation of Murals and street art. LNDMRK the creative agency focused on art integration, marketing, and art related events was looking to elevate the Montreal Mural Festival event through an immersive experience.
We built an augmented reality application for festival goers to find specific pieces of art, get more info on them, and experience interactive and immersive art while walking through the festival area. The app also allowed participants to get real-time updates on festival programming, enjoy existing tours, or create and save their own. Our work helped a pandemic affected festival become a success story among the urban innovation communities and we are in continued partnership with LNDMRK to bring the app to the wider art community.
For more information on the Montreal Mural Festival App, visit this page: muralapp.squarespace.com