UBC Alumni Centre
Intergalactic created a number of digital pieces for University of British Columbia's newest addition, the Robert H. Lee Alumni Centre. The Alumni Centre sits in a prime location in the heart of the UBC Vancouver campus. With its modern design, light-filled spaces, and strong focus on the client experience, the centre creates a powerful first impression. The Wong-Trainor Welcome Centre is the lobby space of this building and covers a 1,900 sq ft celebration space and display area. This space is where the team was brought in as consultants to strategize the addition of interactive digital installations to promote improved wayfinding and alumni engagement. From ideation to execution, the projects have been a successful measure of alumni engagement at UBC.
One of these installations is a large multi-touch user wall that visualizes data from the UBC database. Visitors can also interact with a Kinect sensor and use their body to play with an array of lights or touch the screen to look up alumni, research projects, current events, instagram, composite grad photos, and a timeline of UBC’s history. The kiosk is generating positive feedback and press on the social networks. Users are encouraged to take photos with their profile found on the wall and share to their network to further engagement with the alumni network. As well, the team improved wayfinding and booking for the various event spaces by creating a lobby wayfinding system to support the Welcome Centre's mandate to guide visitors throughout the larger UBC Campus as well as within the building. The adaptable touch kiosk features unique multi-level interactive floor plan to show placement within the event space as well as showcase current events scheduling. The final installation is a donor recognition wall that plays off the "points of light" campaign that brought in $16 million towards the creation of this facility. One of the truly remarkable things about the Robert H. Lee Alumni Centre is that it will be entirely funded by the generosity of UBC alumni and friends.
Project: UBC Alumni Centre
Role: UX Design / Interactive / Mobile / Web
UBC's Lobby Interactive Wall was awarded Silver for Innovation in Alumni, Student, Donor and Community Engagement in the CASE (Council for Advancement and Support of Education) Conference Award program. CASE's North American districts offer awards programs to recognize and celebrate outstanding programs and individuals in education. It was truly a team effort and has been an impressive engagement tool since launch. The client is thrilled with the initial hit of tens of thousands of page views and individual sessions that translate into a legacy of increase alumni interaction.